DANTE IN FYJA

A GARDEN WHERE TIME STANDS STILL

As part of the FYJA Polanco Festival in Flores 2025, Dante presented a visual merchandising installation that fuses nature, art and fashion to pay tribute to this year's theme: The Gardens of the Future .

Beyond a floral intervention, the structure developed at the Polanco boutique was an aesthetic and conceptual statement. From the design to the color curation, each element responded to a clear vision: the essence endures, even into the future .

A future that blossoms from the roots

For Dante, a Mexican footwear brand that honors artisanal construction and contemporary design, participating in FYJA was an opportunity to express its identity through the language of nature.

We asked ourselves: what would our essence look like in 100 years? The answer was clear: alive, relevant, and deeply connected to emotion . Thus was born an organic structure covered in flowers, in which shades like lilac, deep pink, hopeful green, and vibrant yellow gave life to a garden that doesn't forget its origins, but looks forward.

Design with purpose

This installation not only dresses a physical space; it also communicates Dante's values: timelessness, sensitivity, and presence. Like our designer boots and handmade footwear, the proposal flourishes from authenticity.

Each flower was conceived as a metaphor for our pieces: unique, meticulous, made to last. Because essence is not ephemeral—and that, in Dante, is a principle.

A visual tribute to what remains

In a constantly changing world, Dante's message at FYJA was clear: the essential lives on. Whether in a pair of knee-high boots, leather ankle boots, or a stunning floral explosion, essence is what connects the present to the future.